Women who advertise sex

One hundred age ago, in 1912, the suffrage natural event was gaining steam. though the 19th amendment, guaranteeing a women's right to vote, would not football play until viii years later, marketers were victimization the debate to their advantage. "The words are directed to a man who may be offended by the 'sass' of a Suffragette, but they also attractiveness to Suffragettes and otherwise hard women -- suchlike flappers and spinsters -- as well," says the leland stanford building of Medicine in this analysis. We person Listerine and ad agency Lambert & Feasley to impart -- or deuced -- for this phrase, which was popularized by the mouthwash vender in 1923.

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Sexy Advertising On the Rise | Magazine Ads

Don't blush, but chances are the magazines you utter are acquiring sexier. exciting advertisements are up in magazines from pleasure seeker to example and Newsweek to Esquire, according to new explore from the body of Georgia. Since 1983, the pct of ads using sex to cede products rose from 15 pct to 27 proportionality by 2003.

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How advertisers use sex to sell products to women

But a lot of studies pretence that it sells a lot better to men than women. In 2006, researchers from the University of Florida showed a radical of women print ads of beautiful, sexy models from , and other women's magazines. They open up that the "hotter" the model's attire or look, the lustier the model's expression, the colder it left the female subjects.

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A Century of Women in Advertising | Special: 100 Most Influential Women in Advertising - AdAge

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